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115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond.

“By entering the pinnacle of motorsport, Audi is making a clear, ambitious statement,” says Audi CEO Gernot Döllner. “It is the next chapter in the company’s renewal. Formula 1 will be a catalyst for the change towards a leaner, faster and more innovative Audi.” According to Döllner, Audi is entering the racing series with an ambitious yet realistic roadmap: “We are not entering Formula 1 just to be there. We want to win. At the same time, we know that you don’t become a top team in Formula 1 overnight. It takes time, perseverance and tireless questioning of the status quo. By 2030, we want to fight for the World Championship title.”

The Formula 1 team will spearhead Audi’s new brand identity

The Audi R26 Concept is a clear statement and provides a preview of the color scheme and design of the brand’s first Formula 1 race car, which will be unveiled in January. This visual identity is based on the recently introduced design philosophy and its four design principles: clear, technical, intelligent and emotional. “We are implementing a unifying design language that draws together every aspect of our organization,” says Audi Chief Creative Officer Massimo Frascella. “This makes the Formula 1 project a pioneer for the new brand identity, which will be rolled out in the future both for the F1 team and Audi as a whole.”

The R26 Concept is one of the first expressions of the brand’s new visual identity. Minimalist graphic surfaces, defined by precise geometric cuts, integrate seamlessly with the racing car’s geometry. The color palette features titanium, carbon black and the newly introduced Audi red. As part of this identity, Audi will also sport red rings, used selectively to underscore its Formula 1 presence.

Article source: www.audi-mediacenter.com

Michael Kruppa, Head of Front Lighting Development, has been responsible for various areas of development at Audi for more than ten years. Together with his development team, he plays a key role in ensuring that an Audi provides the best possible road safety even in poor visibility and darkness. In this interview, he explains what makes good headlights – and what sets the new Audi Q3 apart from the competition when it comes to lighting.

Mr. Kruppa, why are good headlights so important?
Michael Kruppa: The rapid onset of darkness and poorer weather conditions, especially now in the fall and winter, pose a greater risk in traffic. On the one hand, as a driver, I want to illuminate the area I’m driving into as well as possible so that I feel safe. On the other hand, it is very important that other road users see me in time. Often, just a few seconds make a crucial difference in avoiding a dangerous situation. Seeing and being seen is the be-all and end-all in road traffic. Good lighting is not just about comfort – it provides a significant boost in safety. It also creates recognition value. At Audi, customers have numerous options to personalize their lighting. Several different digital light signatures, along with matching coming home/leaving home lighting scenarios, can be selected in the MMI.

What characterizes intelligent lighting at Audi?
Michael Kruppa: Intelligent lighting actively adapts to the driving situation and provides added safety for all road users. The lighting we develop at Audi is designed to prevent glare. Our matrix LED headlights detect vehicles ahead and oncoming traffic and automatically block out light that would blind them. The driver therefore no longer has to operate the high beams manually. This ensures that you always have enough light in front of you, can stay focused for longer, and drive more safely as a result. The most innovative lighting development we currently use in front lighting at Audi are the digital matrix LED headlights. They have numerous adaptive lighting functions and can project light images directly onto the road – it’s intelligent and inspiring at the same time.

What are the technical foundations for good lighting?
Michael Kruppa: The basic requirement is that the light works reliably. When I switch it on, it must be there immediately. Beyond that, we can now influence many parameters, such as brightness and color. There have recently been major advances in LED technology. Our development activities over the past four or five years have led us to start digitalizing lighting technologies, such as LED technology. At the same time, we are continually optimizing other aspects.

Our digital matrix LED headlights with micro-LED technology are particularly impressive due to their smaller installation space, lower weight, and higher efficiency. They also have greater luminosity with better contrast, which means they perform better in difficult visibility conditions.

The micro-LED technology you just mentioned is being used for the first time in the new Audi Q3. How does it work?
Michael Kruppa: The topic of light digitalization, which we just discussed, plays a central role here. We have developed a light source in such a way that we can almost use it like a video projector. The micro-LED module, which is approximately 13 millimeters wide, has a chip with 25,600 tiny micro-LEDs – each measuring approximately 40 micrometers – that can be controlled individually. This allows the system to adjust the light image on the road depending on the situation. For instance, the light guidance functions, known as lane guidance and orientation lights, are now much more closely linked to the driver assistance functions. We are introducing the digital matrix LED headlights with this new micro-LED technology for the first time in the compact class in the Q3. As a result, we can offer our customers even greater safety.

What specific advantages does this technology mean for drivers?
Michael Kruppa: Picture it like this: the car projects two lines onto the road while driving. These lines help me stay in the center of my lane and give me an indication of my vehicle’s position in the lane I am driving in. That’s the orientation light. When I drive onto the highway, the projected light image changes. The car knows I’m on the highway and can illuminate my lane dynamically. This is the lane light with the orientation light. If I want to change lanes, the lane light with direction indicator assists me. It shows the active turn signal at the edge of the lane light, depending on whether I am signaling left or right. The benefit for other road users is that they can see early on that I want to change lanes. All this is made possible by the digital matrix LED headlights with our new micro-LED technology in the Audi Q3. It provides our customers with orientation and safety, and ultimately a positive feeling behind the wheel. And depending on your preferences, you can also deactivate these functions in the MMI.

Which road users benefit most from the digital lighting technology in the new Q3?
Michael Kruppa: In addition to the safety of the vehicle occupants, it’s also about other road users. Take pedestrians, cyclists, or the occupants of other vehicles, for example. But the focus is also on those who are unaware that they are putting themselves in a dangerous situation, such as wild animals crossing roads at dusk. You want to spot them in time so you can react, brake, or even take evasive action.

And warning symbols can be projected too?
Michael Kruppa: Yes, that’s another example of the benefits of digitalization. When the outside temperature drops below four degrees, the system projects a snowflake onto the road – exactly the same symbol that you would normally see on the instrument cluster. As a driver, I know instantly: it could get really slippery now.

Why is advanced lighting more important today than ever before?
Michael Kruppa: Because it combines safety and comfort while also improving driver concentration. Good lighting means that I can see more, I am more visible, and I can react faster to any situation. Modern digital lighting systems such as those in the new Audi Q3 take road safety to a new level.

Article source: www.audi-mediacenter.com

FC Bayern’s women’s soccer team has overwhelmingly chosen the new Audi Q3 along with the Audi A3 and Audi A1 allstreet as their preferred cars at this year’s vehicle handover. During a driving event at Lake Tegernsee, the players had the opportunity to get to know their new Audi models down to the smallest detail. A partnership that benefits both sides.

The women of FC Bayern Munich received their new company cars from Audi during a special handover event. At Lake Tegernsee, players including Giulia Gwinn, Klara Bühl, and Lea Schüller had the chance to thoroughly test their new wheels. Yves Becker-Fahr, Head of Sales Germany, expressed his enthusiasm about the recently extended collaboration between Audi and FC Bayern Munich: “We are proud to provide mobility for the FC Bayern players and to support them off the field with our vehicles. The partnership stands for shared values such as team spirit, peak performance, and being dynamic – qualities that are crucial both in sports and the automotive world.”

After receiving their new Audi Q3s, which most of the women’s team opted for, a special destination awaited the players: the Faller-Klamm Bridge. There, the squad faced a series of playful challenges designed to help them get to know their new cars even better. Tasks included driving exactly the distance of a penalty kick – eleven meters – and setting the FC Bayern Munich team colors as fast as possible using the ambient lighting system of the Q3.

The crew then headed back to Munich. Bianca Rech, Director of FC Bayern Women, states: “Our collaboration with Audi is a strong sign of the esteem they hold for our team and an important step in providing our players with the best possible conditions. We share a passion for top performance and look forward to a successful partnership that goes far beyond the road.”

In total, 26 Audi Q3s, five Audi A3s and one Audi A1 allstreet were handed over to the players and staff of the FC Bayern Munich women’s team. This collaboration has been in place since 2021, while Audi has been a long-standing partner of the overall club since 2002. The men’s team of the record champions has also been driving Audi for many years. They took delivery of their new company cars in mid-October.

Article source: www.audi-mediacenter.com

Audi is strengthening its digital ecosystem with the relaunch of the myAudi app. Featuring a fresh, clean design across all touchpoints, the app makes accessing Audi’s digital services even smarter and easier. The adaptive AI assistant can access the logbook and help answer technical questions about the car. The integrated digital key is an especially convenient function: your car key is always with you – on your smartphone or smartwatch – so your physical key can stay at home. Popular features like the optimized route planner continue to offer improved service and a better overall user experience.

The redesigned myAudi app introduces a fresh, clean look and, for the first time, connects all touchpoints – app, vehicle, and web – into a seamless and unified experience. Users benefit from an intuitive and connected interface that reflects Audi’s premium brand identity. 

Debut of AI assistant

The relaunched myAudi app features artificial intelligence for the first time. Powered by ChatGPT and co-developed by CARIAD and Audi, the integrated AI assistant helps answer questions from the onboard manual. A new shopping tab provides product recommendations tailored to the specific vehicle model – for both digital services and physical products.

Familiar features now smarter and more user-friendly

In addition to new capabilities, the app continues to offer access to many familiar tools, like the digital key. It allows users to lock, unlock, and even start their vehicle directly from their smartphone or smartwatch. The physical car key can simply stay at home.

Another advantage is that the app becomes a smart companion for drivers of electric vehicles. It enables users to manage charging schedules, Plug & Charge functionality, and range displays. It also supports battery preconditioning for selected models. With the improved route planner, users have even easier access to their charging station data and can plan charging stops from the comfort of home. With just a few clicks, a planned route can be sent directly to the vehicle.

myAudi app: long-term strategic digitalization

The newly enhanced myAudi app serves as the gateway to Audi’s digital ecosystem. It is continuously being developed and expanded with new features. The goal is to make digital mobility as simple and convenient as possible for Audi customers.

The updated app is now available for download in the Apple App Store and Google Play Store. The myAudi app is already available in over 50 markets – from Europe to the Pacific region. Additional markets including Brazil, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman will follow soon.

Article source: www.audi-mediacenter.com